Introduction

Big Apple Acupuncture & Herbal Therapy ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, website, and social media platforms, including through Meta (Facebook and Instagram) advertising.

 

Information We Collect

We may collect the following types of information:

 

Personal Information

• Name and contact details (email address, phone number, mailing address)

• Date of birth and gender

• Health information relevant to treatment

• Insurance information

• Payment information

• Communication preferences

 

Information from Social Media Platforms

When you interact with our ads on Meta platforms, we may receive:

• Demographic information

• Location data

• Ad interaction data

• Device information

• User behavior and preferences

 

Automatically Collected Information

• IP address

• Browser type and version

• Device type

• Operating system

• Usage data and analytics

• Cookies and similar tracking technologies

 

How We Use Your Information

We use your information to:

• Provide and manage healthcare services

• Schedule and confirm appointments

• Process payments and insurance claims

• Communicate with you about your treatment

• Send appointment reminders and follow-ups

• Improve our services and patient experience

• Comply with legal and regulatory requirements

• Market our services (with your consent)

• Create custom audiences for targeted advertising

• Analyze and optimize our advertising campaigns

 

Legal Basis for Processing

We process your personal information based on:

• Your consent

• Performance of our healthcare services contract

• Compliance with legal obligations

• Our legitimate business interests

 

Information Sharing and Disclosure

We may share your information with:

• Healthcare providers involved in your treatment

• Insurance companies for billing purposes

• Service providers who assist our operations

• Legal authorities when required by law

• Meta and other advertising platforms for marketing purposes (non-medical information only)

We never sell your personal health information.

 

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of sensitive data

• Secure servers and databases

• Regular security assessments

• Access controls and authentication

• HIPAA-compliant practices for health information

 

Your Rights and Choices

You have the right to:

• Access your personal information

• Request corrections to your data

• Opt-out of marketing communications

• Request deletion of your information (subject to legal requirements)

• Withdraw consent for data processing

• Object to certain uses of your information

• Request data portability

To exercise these rights, contact us at [email] or [phone number].

 

Meta (Facebook/Instagram) Specific Provisions

When you interact with our Meta ads:

• We use Meta Pixel to track ad performance

• We may create Custom Audiences based on website visitors

• We may use Lookalike Audiences for targeting

• You can control ad preferences through Meta's Ad Preferences settings

• We comply with Meta's data use restrictions for health information

 

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children without parental consent.

 

Data Retention

We retain your information for as long as necessary to:

• Provide our services

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

Medical records are retained according to applicable healthcare regulations.

 

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

 

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website and updating the "Last Updated" date.

 

Contact Information

For questions about this Privacy Policy or our data practices, contact us at:

Big Apple Acupuncture & Herbal Therapy
585 Stewart Ave Suite 300, Garden City, NY, United States, New York
Email: bigappleacu@gmail.com
Phone: (516) 250-7051

 

Compliance

This policy complies with:

• Health Insurance Portability and Accountability Act (HIPAA)

• California Consumer Privacy Act (CCPA)

• General Data Protection Regulation (GDPR) where applicable

• Meta's Platform Terms and Advertising Policies

 

Cookie Policy

We use cookies and similar technologies to:

• Ensure website functionality

• Analyze website traffic

• Personalize your experience

• Support our advertising efforts

You can manage cookie preferences through your browser settings.

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